BUSINESS FORECAST
BUSINESS FORECAST
This is SPooN
This is SPooN
BUSINESS FORECAST
Over the past year, SPooN has achieved significant milestones. We are now setting a new strategy aimed at sustainable and profitable growth, aligning with the ongoing global shift towards digital interactive experiences such as artificial intelligence and personal digital companions.
Over the past year, SPooN has achieved significant milestones. We are now setting a new strategy aimed at sustainable and profitable growth, aligning with the ongoing global shift towards digital interactive experiences such as artificial intelligence and personal digital companions.
Since 2016, our company has established partnerships with industry leaders across multiple sectors. These collaborations have resulted in significant successes and serve as a testimony to our commitment to pushing the boundaries of what is possible in the field of human-machine interactions.
Since 2016, our company has established partnerships with industry leaders across multiple sectors. These collaborations have resulted in significant successes and serve as a testimony to our commitment to pushing the boundaries of what is possible in the field of human-machine interactions.
2023 represents a significant milestone for us as we embark on updating our strategy and revitalizing our brand to closely align with our present identity as a leader in B2B technology innovation, pioneering the future of digital interactions.
2023 represents a significant milestone for us as we embark on updating our strategy and revitalizing our brand to closely align with our present identity as a leader in B2B technology innovation, pioneering the future of digital interactions.
Consolidate our unique approach
Consolidate our
unique approach
At SPooN, we specialize in crafting customized digital interactive and expressive characters that combine AI-generated language models with 3D characters that see, listen, and engage in conversations while reacting to your presence, giving the user the feeling of existing in the eyes of the character. This unique combination of skills enables us to create digital characters that add a touch of marvel to the user experience. By creating these enchanted experiences, we bridge the gap between consumers and brands, fostering deeper connections and memorable interactions that leave a lasting impression.
At SPooN, we specialize in crafting customized digital interactive and expressive characters that combine AI-generated language models with 3D characters that see, listen, and engage in conversations while reacting to your presence, giving the user the feeling of existing in the eyes of the character. This unique combination of skills enables us to create digital characters that add a touch of marvel to the user experience. By creating these enchanted experiences, we bridge the gap between consumers and brands, fostering deeper connections and memorable interactions that leave a lasting impression.
To achieve these expectations, SPooN adopts an unique approach by bringing together a diverse team of experts, including robotics and AI specialists, animation artists, philosophers, and creative minds. By merging these distinct fields, we cultivate a strong workflow that ensures the successful delivery of our products. Every aspect of the development process is meticulously overseen, from character sketching and personality design, to technology integration, ensuring a cohesive and high-quality end result for our customers.
To achieve these expectations, SPooN adopts an unique approach by bringing together a diverse team of experts, including robotics and AI specialists, animation artists, philosophers, and creative minds. By merging these distinct fields, we cultivate a strong workflow that ensures the successful delivery of our products. Every aspect of the development process is meticulously overseen, from character sketching and personality design, to technology integration, ensuring a cohesive and high-quality end result for our customers.
SPooN enters an accelerated
phase of its growth strategy
SPooN enters an accelerated
phase of its growth strategy
SPooN remains committed to executing its strategy shift, initiated with the arrival of Herwig Steininger in 2022, who has been leading the charge in this new phase of business development, in close cooperation with the founders. With the successful completion of the reset phase, we are now intensifying our efforts and establishing a strong foundation for the scale phase. Our primary objectives are to achieve robust growth, maintain stable profitability, and expand our customer base.
SPooN remains committed to executing its strategy shift, initiated with the arrival of Herwig Steininger in 2022, who has been leading the charge in this new phase of business development, in close cooperation with the founders. With the successful completion of the reset phase, we are now intensifying our efforts and establishing a strong foundation for the scale phase. Our primary objectives are to achieve robust growth, maintain stable profitability, and expand our customer base.
Our strategy is built upon four pillars, representing the core objectives that will shape our success, complemented by three enablers to guide us towards achieving them.
Our strategy is built upon four pillars, representing the core objectives that will shape our success, complemented by three enablers to guide us towards achieving them.
Strategic pillars:
Strategic pillars:
A new SDK with a cross-platform adaptive solution that will perfectly suit for use in smartphone and web applications.
Grow market share with our concept of interactive digital brand ambassador.
Confirm our leading position in the mobility industry with our concept of digital interactive
co-pilot.
Promoting inclusivity and accessibility for all users with intelligent and empathic digital
companions.
A new SDK with a cross-platform adaptive solution that will perfectly suit for use in smartphone and web applications.
Grow market share with our concept of interactive digital brand ambassador.
Confirm our leading position in the mobility industry with our concept of digital interactive
co-pilot.
Promoting inclusivity and accessibility for all users with intelligent and empathic digital
companions.
Key enablers:
Key enablers:
Improve our technologies and invest in long-term research.
Refresh our brand, roll out our external communication strategy, and launch our new website for Q3 2023.
Develop new B2B and B2C use-cases.
Improve our technologies and invest in long-term research.
Refresh our brand, roll out our external communication strategy, and launch our new website for Q3 2023.
Develop new B2B and B2C use-cases.
Grow market share with our concept of interactive digital brand ambassador
In response to the increasing demand from a new generation of consumers for more emotionally immersive digital interactions, we strive to revolutionize customer-brand communication through our innovative concept of Digital Brand Ambassador. By infusing life into your mascots, we create a deep emotional bond with your audience. Through the use of conversational and influencer marketing techniques, users engage in impactful interactions with our digital brand ambassadors, leaving a lasting impression and boosting customer engagement.
Confirm our leading position in the mobility industry
Promoting inclusivity and accessibility for all users
Improve our technologies and invest in long-term research
Refresh our brand
Develop new B2B and B2C use-cases
A new SDK with a cross-platform adaptive solution
Driven by the growing connectivity with our mobile devices, the development of the new SDK ‘Interaction Engine’ is propelled forward. SPooN recognizes the pivotal role of smartphones as a vital channel for brand engagement and aspires to provide intuitive software, enabling brands and companies to effortlessly set up digital character experiences.
Grow market share with our concept of interactive digital brand ambassador
Confirm our leading position in the mobility industry
Promoting inclusivity and accessibility for all users
Improve our technologies and invest in long-term research
Refresh our brand
Develop new B2B and B2C use-cases
Ultimately, the culmination of this strategy is directed towards a profound redefinition of our primary revenue streams. Through strategic innovation and adaptive approaches, we intend to reshape the very foundation of our income sources, ensuring their alignment with the evolving market landscape.
Ultimately, the culmination of this strategy is directed towards a profound redefinition of our primary revenue streams. Through strategic innovation and adaptive approaches, we intend to reshape the very foundation of our income sources, ensuring their alignment with the evolving market landscape.
Ultimately, the culmination of this strategy is directed towards a profound redefinition of our primary revenue streams. Through strategic innovation and adaptive approaches, we intend to reshape the very foundation of our income sources, ensuring their alignment with the evolving market landscape.
Primary revenue streams:
Primary revenue streams:
Primary revenue streams:
Mobility
The phenomenon of in-car digital companions has rapidly gained traction in Asian markets and is steadily garnering momentum in the Western landscape, propelled by the introduction of recent humanized digital co-pilots and the widespread influence of AI voice assistants. In this transformative landscape, SPooN stands as a pioneer, demonstrated by our recent partnership with Renault through the unveiling of "reno," an inboard digital co-pilot set to be integrated into the next generation of electric models. Additionally, we have joined forces with Software République to collaborate on the innovative H1st concept-car, which serves as a visionary platform shaping the future of mobility. Notably, we stand as one of the few technology companies ready to effortlessly integrate our digital characters software into commercially produced vehicles. Leveraging over a decade of expertise in interactive character development, we are positioned to drive the evolution of mobility experiences.
Marketing
Retail
Event
Software, maintenance and licenses
Mobility
The phenomenon of in-car digital companions has rapidly gained traction in Asian markets and is steadily garnering momentum in the Western landscape, propelled by the introduction of recent humanized digital co-pilots and the widespread influence of AI voice assistants. In this transformative landscape, SPooN stands as a pioneer, demonstrated by our recent partnership with Renault through the unveiling of "reno," an inboard digital co-pilot set to be integrated into the next generation of electric models. Additionally, we have joined forces with Software République to collaborate on the innovative H1st concept-car, which serves as a visionary platform shaping the future of mobility. Notably, we stand as one of the few technology companies ready to effortlessly integrate our digital characters software into commercially produced vehicles. Leveraging over a decade of expertise in interactive character development, we are positioned to drive the evolution of mobility experiences.
Marketing
Retail
Event
Software, maintenance and licenses
Refreshing our brand
Refreshing our brand
SPooN's brand refresh is a bold step towards modernization and a dynamic approach. It signifies a strategic shift and renewed focus for our company, reflecting our commitment to delivering marvelous experiences and marketing solutions. With this revitalized brand, we are making a substantial investment to solidify our role as a leader at the intersection of technology, art and animation.
SPooN's brand refresh is a bold step towards modernization and a dynamic approach. It signifies a strategic shift and renewed focus for our company, reflecting our commitment to delivering marvelous experiences and marketing solutions. With this revitalized brand, we are making a substantial investment to solidify our role as a leader at the intersection of technology, art and animation.
Our rebranding efforts embody the essence of SPooN: collective intelligence that merges creativity and innovation. To visually express our unique approach, we have selected two powerful colors to represent our brand philosophy:
Magenta: This vibrant and pulsating color symbolizes SPooN's strength, while promoting joyful and optimistic celebrations that shape a new narrative for the company's era
Purple: This energetic color embodies a spirit of joy and creativity. It reflects our commitment to collective intelligence, fostering collaboration and pushing the boundaries of what is possible in the realms of design and innovation.
This color combination is punctuated by two visual effects. On one side, a background grid referencing the world of technology, and on the other, a shower of stars that echoes the enchanting universe of animation. This emphasizes SPooN's primary strength: its unique alliance of experts from various backgrounds.
Our rebranding efforts embody the essence of SPooN: collective intelligence that merges creativity and innovation. To visually express our unique approach, we have selected two powerful colors to represent our brand philosophy:
Magenta: This vibrant and pulsating color symbolizes SPooN's strength, while promoting joyful and optimistic celebrations that shape a new narrative for the company's era
Purple: This energetic color embodies a spirit of joy and creativity. It reflects our commitment to collective intelligence, fostering collaboration and pushing the boundaries of what is possible in the realms of design and innovation.
This color combination is punctuated by two visual effects. On one side, a background grid referencing the world of technology, and on the other, a shower of stars that echoes the enchanting universe of animation. This emphasizes SPooN's primary strength: its unique alliance of experts from various backgrounds.
Build a strong community around SPooN technologies
Build a strong community around SPooN technologies
Recognizing the significance of social media, SPooN focuses on establishing a strong online presence to support B2B and B2C development while fostering an engaged user community. SPooN aims to create an interactive community where users connect, share experiences, and stay updated on digital avatars and immersive technologies.
Recognizing the significance of social media, SPooN focuses on establishing a strong online presence to support B2B and B2C development while fostering an engaged user community. SPooN aims to create an interactive community where users connect, share experiences, and stay updated on digital avatars and immersive technologies.
Through our refreshed brand identity, we aim to inspire optimism and drive positive change in the world. We invite our partners and clients to join us on this exciting journey as we shape the future of digital interactions and create a more innovative and enchanting landscape for both brands and consumers.
Through our refreshed brand identity, we aim to inspire optimism and drive positive change in the world. We invite our partners and clients to join us on this exciting journey as we shape the future of digital interactions and create a more innovative and enchanting landscape for both brands and consumers.
Through our refreshed brand identity, we aim to inspire optimism and drive positive change in the world. We invite our partners and clients to join us on this exciting journey as we shape the future of digital interactions and create a more innovative and enchanting landscape for both brands and consumers.
